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Three COFCO Brands Rated "CHINA'S 500 MOST VALUABLE BRANDS" Release Time : 2012-03-20
Three COFCO brands, i.e., COFCO, "Great Wall" and "Le Conte" hit the list of China's 500 Most Valuable Brands, announced at the World Brand Summit held in Beijing by World Brand Lab in conjunction with World Executive.

COFCO is ranked the 21st place with a value of RMB 27.56 billion, Great Wall, the 86th place with RMB 6.361 billion and Le Conté, the 240th place with RMB 2.704 billion.

"Jinmao" of Chian Jinmao Group Co., Ltd. and "Luhua" of Shandong Luhua Group Co., Ltd., of both which COFCO is one of the principal shareholders, were placed as the 314th and the 331st respectively.

World Brand lab is an international, professional brand research institute, chaired by 1999 Nobel laureate economist and "Father of Euro" Robert Mundell. As one of the five world leading brand evaluation organizations, it adapts Economic Use Method for brand evaluation, which is universally recognized in the global finance and marketing circles.
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