COFCO, Shanghai Expo Senior Sponsor, initiated a large-scale lottery under its Great Wall brand which drew the curtain with 2010 winners getting the chance to enjoying Shanghai Expo.
The lottery offers three levels of prizes. The top prize is for 10 winners to have a three day family visit of the Expo, the second for 100 winners to have a three day visit of the Great Wall Chateau and the third for 1900 winners to have a general Expo ticket.
According to COFCO’s Wines and Liquors Division, the organizer of the lottery, consumers took part in the event enthusiastically countrywide. Its most important purpose is to have consumers participate in the Expo for a wonderful experience and it is accomplished.
Great Wall wine is the only wine supplied to Shanghai Expo and it is also the only wine exclusively serving both Olympic Games and World Expo.