COFCO Wines & Spirits
Build "the best comprehensive alcoholic drinks company in China".
COFCO Wines & Spirits Co., Ltd. is a specialized company under COFCO group that specializes in liquor business. COFCO Wines & Spirits covers the production, trade and marketing of domestic wine, liquor, rice wine and imported wine, beer and spirits. It has many famous product brands and channel such as "GREATWALL", "Jiugui", "COFCO Wine & Wine", "KONGYIJI".
China’s first bottle of dry red, dry white, and sparkling wine were all created by GREATWALL. It has provided a solid foundation for the formalization and standardization of Chinese wine industry. As the leading Chinese wine brand, GREATWALL has received accolades from Brussels, Decanter, IWC London and other international professional wine awards. As a leader in wine production, sales, and market share for many years, it has earned love and trust from consumers. “At grand national events, we drink GREATWALL.” Honored guests drink GREATWALL at grand events in China, as at receptions for heads of state to the Beijing Olympic Games, the Shanghai World Expo, Boao Forum for Asia, GREATWALL has become the postcard of Chinese hospitality and has earned its status as China’s national wine, demonstrating the noble qualities of Chinese wine on the world stage.
Jiugui (Stock Code: 000799.SZ), the initiator and founder of scented liquor in China as well as the leader of wine culture of China. Jiugui Liquor insists on taking "Culture Jiugui" as the core of value, and "Fragrance Jiugui" and "Ecology Jiugui" as the branches of value. Jiugui Liquor has won gold medals in international expositions such as Bordeaux World Wine Fair in France and Brussels World Wine Fair in Belgium. In 2018, Jiugui products became ever since the official designated liquor for numerous state banquets such as the SCO Qingdao Summit, China-Africa Cooperation Forum, the China-Latin America Summit, and hence the symbol of Chinese wine culture on the occasion of entertaining the distinguished guests.
COFCO Wine & Wine International Co., Ltd. (www.w-wines.com) is one of the most influential and reliable alcoholic drinks import and commercial integration platforms in China. COFCO Wine & Wine has established close cooperation with many global well-known brands, which involves four core categories: Wines, Beers, Spirits and Chinese Liquors. COFCO Wine & Wine sets out to search the world for better wines and spirits, with the aim to bring better life to 1.4 billion Chinese consumers.
"KONGYIJI" is a "product of Shaoxing wine origin and geographical protection". It is brewed on the Bank of Jianhu Lake in Shaoxing, the wine town. It adheres to the traditional manual brewing process and introduces advanced production and management system. The rice wine produced is amber, fragrant, mellow and sweet, which is suitable for the needs of the public consumers and ranks the top in the industry. KONGYIJI has won the silver medal of China International spirits and wine tasting conference, and was selected as the designated rice wine brand at the 2014 APEC conference and 2018 SCO Qingdao Summit.
COFCO Wine & Spirits focuses on consumers, adheres to brand leading, deepening reform and strict management of enterprises, deeply promotes product innovation, marketing innovation and management innovation, optimizes product structure, creates super single product combination, improves brand influence and market competitiveness, and strives to build COFCO Wine & Spirits into "the best comprehensive alcoholic drinks company in China" to meet the growing demand of consumers’ growth of a better life and achieve high-quality business development.